In the current era of artificial intelligence technology permeating various industries, how can we use AI innovation methods to tell the story and spread the voice of Luo Nai well? On July 15th, Sinosteel Luonai held a special training on "AI Empowering New Media to Help Enterprise Development" at the Red Education Base. More than 80 correspondents and related staff from various functional departments, business units, and bases gathered together through online and offline methods to jointly unlock the innovative application of AI in the field of news and publicity. Shi Lihuan, Deputy Secretary of the Party Committee and Secretary of the Discipline Inspection Commission of Sinosteel Luonai, attended the training.

This training innovation adopts the form of "theory+practice+interaction", with Du Jiawen, a young representative from the news and publicity team of the Party and Mass Work Department, as the main speaker for AI learning and application. The training first showcased the company's AI innovation practices in news and publicity work, allowing participants to intuitively understand the application achievements of AI technology in corporate publicity. Subsequently, the system interpreted the core functions and technological advantages of Deepseek, introduced a series of convenient and practical AI tools, and demonstrated practical skills such as text generated images, image generated images, image generated videos, AI digital human production, and efficient generation of professional presentations on site, allowing trainees to intuitively experience the creative magic of AI technology.

The atmosphere of the interactive session was lively, and a creative craze was sparked on site through face-to-face group building. Participants fully utilize their imagination and creativity to share real-time generated AI images, short videos, and other works in the group. Outstanding creators are also invited to share their creative ideas and techniques.

This training received strong support from the Party and Mass Work Department of China Steel Group. Zhao Fang, a teacher from the Party and Mass Work Department of China Steel Freight, was specially invited to share her practical experience in propaganda. Her video work "Mrs. Chromium's Cross Ocean Journey" was selected to participate in the 8th Central Enterprise Excellent Stories and 2025AIGC Creative Communication Works Collection of the State owned Assets Supervision and Administration Commission. Based on this case, she deeply analyzed the inspiration source and creative process behind the video creation. The trainees actively asked questions about editing skills, script conception, copywriting, and other issues. Teacher Zhao Fang provided detailed answers one by one, and the rich and practical sharing benefited everyone greatly.

The training was rich in content and focused on key points. Participants expressed that through the training, they not only systematically mastered the operation methods of AI tools, but also broadened their ideas and perspectives for publicity and creation. In the future, we will actively apply the skills we have learned, and make every effort to tell the story and spread the voice of Luo Nai, contributing to the cultural construction and brand communication of the enterprise.